Selling Effectively to Scientists and the Science Industry

Join us to learn new ways of selling into the science industry

Caroline Robinson, MD at Sandler Cambridge leads this collaborative session, providing insights and practical solutions for those selling to pharma, life sciences, laboratories, academia, healthcare or bio-tech.

This session will help companies that hire scientists and technical specialists into sales roles and understand the difficulties they might face.

Typically, you might be finding that:

You have an innovative product or service, but you are not getting the sales results you think you should
Your sales people rely too heavily on existing relationships and accounts (low hanging fruit) and are not generating enough new business
Your sales people rely on their technical knowledge to sell and don’t have the right sales knowledge, or skills to qualify and convert the right opportunities

Wondering if you should be hiring ‘professional’ sales people instead of scientists
Or you have hired ‘professional’ sales people and found they lack the right knowledge, or approach to sell to scientists
As a sales leader, you are working really hard to support the scientists in their sales roles, but are frustrated with the results
Your scientists are reluctant sales people – worried about coming across as a pushy, insincere sales people which stops them being effective
You are not convinced your sales people have the best strategies to navigate procurement/legal in larger pharma companies

Selling in the science space is a unique proposition and comes with so many potential issues. This session will help answer these critical commercial questions and equip you with some of the tools to overcome them.

Join us for this interactive session specifically for businesses that sell into the 'science' world, held via Zoom on 21st October, 9am - 10.30am

Spaces are limited to those that lead sales teams and have commercial responsibility in their organisation.

Complete this form to reserve your seat

First Name * Last Name * Company * Phone * E-mail *

Submit

By completing this form you are agreeing to receive communications from Sandler Training. You may opt out at any time.

Who we work with

About Caroline Robinson

Caroline is a scientist by background, who moved into commercial roles. She spent many years selling into large and medium-sized pharma companies, as well as leading teams of people who made the same science-commercial transition.

For the last 8 years she has been working with locally based companies who have to sell to scientists and the science industry, from start-ups who are building their commercial teams to well-established global players.

In this remit, Caroline has seen huge successes with clients that have been able to implement an improved sales process, create more dependable prospecting tactics and win more business.