1. Assuming the problem that the prospect communicates is the real problem.

It’s normal and natural to assume this; however, it’s important to look deeper into each scenario. Like a doctor, we must ask ourselves “is this the prospect’s real problem or is it just a symptom?” Before diagnosing and offering how we can address their challenges, we have to ask more questions to make sure we’ll be getting at the root of their problem, and bringing value to the prospect by supporting their true goals. (Sandler Rule #38)

2. Thinking that your sales “presentation” will seal the deal.

You should always be helping the prospect discover the best reasons to buy from you – not telling them why they should. The prospect should know that they’ll be buying from you long before you present your final pitch or proposal. (Sandler Rule #15)

3. Talking too much.

One of the oldest Sandler philosophies is the 70/30 rule. So often and especially in the beginning of a relationship, salespeople think they need to be doing all the talking, when they should be listening and asking questions. Keep in mind, if a prospect wanted a rundown of your products or services, he or she could just visit your website. The sales process is a conversation, and an honest and open one at that. (Sandler Rule #14)

To discover the other 7 simply fill out the registration form below...